PEOPLE

        People Co., Ltd. was founded in 1977 and is headquartered in Chuo ku, Tokyo, Japan. It is a manufacturer specializing in infant and toddler toys. Since its establishment, People has been committed to developing educational toys, dolls, bicycles, and other products suitable for children aged 0 to 3.

        Among its rich product lines, the "Pythagoras" series of magnetic blocks launched in 1992 and the "Popo chan" doll series released in 1996 are particularly well-known and loved by parents and children. In addition, the "Pure Domestic Rice Building Blocks" series launched in 2010 won the "Enfant x Gyutte Grand Prix 2019" gold award for its safety and environmental protection features.  

       In terms of market performance, People became an affiliate of Bandai Namco Group in 2005. In 2017, the company achieved a sales peak with an annual revenue of approximately 4.2 billion yen (approximately 260 million yuan). People still holds an important position in the Japanese toy market and continues to provide high-quality toy products for infants and young children.